intro to business listingsWith the launch of its Google My Business (GMB) API, Google introduced the biggest change to location search since the launch of Google My Business itself in 2014. The new API creates a completely new way for businesses and platforms to get information about their locations into Google Search, Google Maps, and ads. Location owners now have more control over how they appear to customers in search, which improves the consumer experience by delivering more accurate, more comprehensive information.
Our three-part guide will teach you:
1. How to claim your business on Google 2. Why the GMB API matters 3. How to manage your business listings on Google with the Location Management Platform As the world’s preeminent search engine, Google maintains a 69% share of search in the U.S. and in excess of 90% across Europe. Google also operates Google Maps, the world’s most popular local search and mapping app. For businesses increasingly dependent on mobile consumers, the accuracy of location data on Google can often be the difference between thriving and struggling to stay in business.
Since 2014, GMB has provided a manual means through which companies can manage their location data across Google Search, Maps, and ads. With GMB, businesses can add and claim locations, edit listing information such as opening hours, clean up closed and duplicate locations, and more. |
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